About Us

25 Years of Friendship and Big Ideas

Carl and Alexa first collaborated over 25 years ago as student leaders of the Murray State University yearbook, where their shared passion for storytelling helped elevate the publication’s success. After graduation, their careers took different directions…Carl into education and nonprofit leadership, and Alexa into social media and marketing for national brands. Now, they’ve reunited to launch Changemakers Media Now, combining their expertise to help others craft and share meaningful stories that drive impact.

Carl L. Williams, CEO

Carl is a seasoned nonprofit leader, passionate community advocate, and dedicated father who has spent over two decades championing causes that uplift and empower others. Known for his strategic vision and heart-forward leadership, he’s helped organizations grow, thrive, and make lasting impact. Whether he’s mentoring young leaders or building partnerships, Carl brings purpose and authenticity to everything he does.

Alexa Westerfield, CMO

Alexa is a dynamic marketing strategist and creative force with over 20 years of experience building national brands through bold storytelling, design, and social media. A lifelong connector and problem-solver, she brings energy, empathy, and vision to every project. Whether launching a campaign or crafting a compelling message, Alexa knows how to spark engagement and move people to action.

Mission-Focused since 1999

The Changemakers team partners with nonprofits to strengthen mission, message, and momentum.
Rooted in purpose and guided by people-first values, we combine strategic insight, creative storytelling, and real-world nonprofit experience to help organizations grow sustainably and lead with clarity. Our work is grounded in collaboration, community, and impact—equipping nonprofit leaders with practical tools and thoughtful strategies that turn vision into action and drive meaningful change.

Meet the Changemakers Team

Sarah

Director of Content & Growth

Rebecca

Director of Operations

Teddy

Director of Client Success

Hope

Community Coordinator

Join the Changemakers Community!

Join our nonprofit community for insights, trends, peer mentorship, nonprofit spotlights, and value-add resources plus access to our free Facebook group. Community members also receive our newsletter, delivering practical tools, timely updates, and real-world strategies straight to your inbox.