25 Years of Friendship and Big Ideas
Carl and Alexa first collaborated over 25 years ago as student leaders of the Murray State University yearbook, where their shared passion for storytelling helped elevate the publication’s success. After graduation, their careers took different directions—Carl into education and nonprofit leadership, and Alexa into social media and marketing for national brands. Now, they’ve reunited to launch Changemakers Media Now, combining their expertise to help others craft and share meaningful stories that drive impact.
Carl Williams
Carl is a seasoned nonprofit leader, passionate community advocate, and dedicated father who has spent over two decades championing causes that uplift and empower others. Known for his strategic vision and heart-forward leadership, he’s helped organizations grow, thrive, and make lasting impact. Whether he’s mentoring young leaders or building partnerships, Carl brings purpose and authenticity to everything he does.
Alexa Westerfield
Alexa is a dynamic marketing strategist and creative force with over 20 years of experience building national brands through bold storytelling, design, and social media. A lifelong connector and problem-solver, she brings energy, empathy, and vision to every project. Whether launching a campaign or crafting a compelling message, Alexa knows how to spark engagement and move people to action.
Mission-Focused since 1999
At the heart of our work is a commitment to collaboration, compassion, and impact. We work alongside organizations to elevate their voices, amplify their stories, and build lasting change—always with integrity, empathy, and a shared sense of purpose.
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